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Agro Dealers - Principals of Marketing applied to Agri Inputs

Developed by Dr. HB Singh - IFDC What is marketing? “The creation and delivery of a standard of living.” “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.” “Marketing is the process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.”

PDF document icon PPT_HBS_Marketing_Ag_Inputs_IFDC.pdf — PDF document, 345 kB (354104 bytes)