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Marketing - Prioritizing Export Opportunities for Horticulture in Afghanistan -UCD

Prepared by Refah Maani Business Consultant for UCD September 2003 "Afghanistan is only recently emerging from over two decades of war and five years of drought, resulting in a devastated economy and vast deterioration of its infrastructure, industrial plants, irrigation systems, orchards and agricultural production lands. It is in this context that a pragmatic approach to identifying opportunities for the exportation of horticultural products is presented. A short list of products with high perceived potential is initially selected (see Table 1). Available and relevant statistics are gathered and analyzed. In-depth interviews are performed with key industry players across three significant export centers (Kabul, Kandahar and Jalalabad) and one overseas import-export hub (Dubai, UAE). As a result, a good understanding of the supply and value chains is achieved, and major constraints and limitations are identified...."

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